PPC Expert - Stackflow

About the Company:

Company Link- https://finvasia.com

Finvasia is a multi-disciplinary, multinational organisation that owns and operates over a dozen brands across financial services, technology, real estate and healthcare verticals.

Over the last 13 years of our history, Finvasia has managed funds for some of the notable hedge funds of the Wall street, launched the first and only commission free ecosystem for listed and fee based financial products in India, provided technology to some of the nota- ble listed and unlisted financial services entities across the globe, launched medically proven diabetes reversal program and engaged scientist from various specialised fields to build nano and micro medical devices that can monitor and assist in various body functions.

In the last 13 years, we have catered to a few million clients in over 180 countries directly or via one of our subsidiaries.

Some of the notable brands owned by Finvasia are Fxview, Shoonya, Zulutrade, AAAfx, ACT Trader, CapitalWallet, Gini Health, bodyLoop, StackFlow, Finvasia estates, and portfolios.com.

Job Profile- PPC (Pay-Per-Click) Expert.

Job Location- Mumbai/Mohali

Workplace Type- Work From Office

Job Overview:

We are seeking a highly skilled and experienced PPC Expert with a solid background of 8-10 years in managing pay-per-click campaigns. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand. This role requires a deep understanding of PPC platforms, market trends, and the ability to analyze campaign performance for continuous improvement.

Key Responsibilities:

PPC Strategy Development and Implementation:

• Design, develop, and manage PPC campaigns across multiple platforms (Google AdWords, Bing Ads, DSP, social media advertising, etc.).
• Perform thorough keyword research and selection, and optimize bidding strategies.

Campaign Analysis and Optimization:

• Monitor and analyze PPC campaign performance on a daily basis to ensure optimal results.
• Adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.

Budget Management:

• Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI.
• Provide regular financial reports and forecasts to management.

Landing Page and Ad Copy Creation:

• Work with the creative team to develop effective ad copies and landing pages for campaigns.
• Test and optimize landing pages and ad copy for better performance.

Competitive Analysis:

• Conduct regular competitive analysis to stay ahead of trends and tactics in the industry.
• Implement best practices and innovative strategies based on industry benchmarks.

Collaboration and Reporting:

• Collaborate with other marketing teams (SEO, content, email, social media) to ensure a cohesive online marketing strategy.
• Provide regular detailed reports on campaign performance, insights, and recommendations for improvement.

Qualifications:

• Master’s degree in Marketing, Advertising, Business, or a related field is must.
• 5-8 years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms.
• Google Ads certification is highly preferred.
• Strong analytical skills with experience in Google Analytics and other analytical tools.
• In-depth understanding of SEM and digital marketing concepts.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and tight deadlines.
• Strong problem-solving skills and attention to detail.
• Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs.